Consumer behavior patterns have changed dramatically in the last five years. Mobile devices are generating an increasing amount of traffic to websites, including e-commerce sites.

Customers need to reach your information on all their devices and demand a positive User Experience when transitioning from mobile to desktop or vice-versa, because they expect to view the same site on your desktop as they do on their smartphone.

In the world of online video, a whole new set of requirements needs to be addressed as videos are required to be played on multiple devices, which support different formats.

Responsive web design is the new recommended mobile configuration for websites, as it brings you one website for all devices. Your website dynamically adapts its layout for any device, and can be designed to feel like a modern app from an App Store.

• One Website for all Devices
• Positive User-Experience when transitioning from Mobile to Desktop or vice-versa, because you will view the same Site on your Desktop as your do on your Smartphone
• Less Costs in Advertising and SEO Campaigns because you focus on optimizing and advertising one instead of many sites
• Website renders perfectly on any Device from a Desktop, Laptop, Tablet, or Smartphone
  • Dynamic Grid Layout automatically adapts to Screen Size
  • Mobile Menu replaces regular Menu for Small Screens
  • Checkout Demo http://996grid.com/demo.html

If you are looking to build a new website from scratch, or rebuild your current site, you may have heard about content management systems (CMS).  The main purpose of a CMS is to allow a not so tech-savvy web administrator to update your website content without having to code HTML or Javascript.

The goals of content management system are

• Simple to learn
• Quick updates of content
• Automatically convert all media, including images, videos and document

A modern and flexible website these days is built as a template of layouts, styles and images, representing your company brand, while allowing the wording and images to change, as you need it.

The type of website content your business can manage with a CMS includes

• News and Events
• Staff directory
• Blogging
• Properties for sale or lease (for property management companies, realtors, brokers)
• Customer testimonials
• Documents (white papers, instruction manuals, application forms, etc.)
• Image galleries
• Work examples (home remodeling, architecture, fine art)
• Audio and video

We help you select a CMS that will not cause your staff member to struggle with web site updates instead of working efficiently at his or her primary role at your company.

Our primarily recommended CMS is our in-house Miracle Media product, a Cloud-based CMS.

Online video is growing faster than most other advertising formats and mediums. Your goal is to use your website to influence potential customers, and what better way than using the medium of moving pictures and sounds?

The benefits reach from helping your visitors to better identify with your company, team, services and/or products, to overcoming purchase anxiety, to creating a strong emotional connection, and to enhance their learning experience.

Video on Demand enables you to create a library of videos and recorded shows that will be available for your viewers. This way, viewers can switch to any of your archived media for viewing anytime.

A search engine optimization (SEO) analysis can be automated these days, and is a report that details how a website owner can improve his or her ranking on popular search engines. The analysis commonly looks for and evaluates duplicate content, inbound links to the website, and URL structure. The results can tell the webmaster how to fix the problems it finds.

Proper SEO implementation includes setting up meta keywords and descriptions, sitemaps, and robot.txt files and is an important step to make your site visible to others that are looking for your services.

SEO is often misunderstood as the secret ingredient that will make your website or store appear on the top of your search results when using a search engine such as Google. Be careful with any IT company that sells SEO analysis as a magical ingredient that will get you there alone.  While it is important to select and integrate the right keywords, descriptions and titles for your website, it does not replace the need of advertising. Have you thought about an internet marketing plan?

There are a lot of things that can be done to promote your website or store, starting with a search engine friendly design, newsletters, some social media marketing, but don’t expect miracles.

Your new website or store will not show up with any search engine request, and while there are things that can be done to promote it, one should consider the steps below to spend your advertising dollars on the right venue, as there are many to select from.

Steps to an internet marketing plan include

• Define Your Customer
  • Preferences and Profiling
  • Understand Spending Budget for Available Products
  • Understand Venues/Websites Commonly Frequented
  • How to catch their Interest
• Choose Your Targets
  • Try to be seen in Multiple Places that you Expect your Target Clients to See / What Ad Engines are Displayed there?
  • Social Media? Newsletters?
  • How to get other sites to link to yours?
• Budget
  • How much can you spend on your Marketing Plan?
  • How much do the Ad Spots that you analyzed Cost?
• Creating Your Ad Content
  • Sell a Benefit, something that registers at the Emotional Level
  • Coupons?
• Tracking & Monitoring Your Ads
  • Checkout Google's DoubleClick for Publishers (DFP) Small Business, a free Service for Ad Tracking Management and Support

While every marketing plan is different, we will be happy to consult you on past selection of venues and help you setup time with marketing experts if you need more advice.